Instagram Hashtag Generator

Generate the best Instagram hashtags for your niche. Optimised for Reels, Stories and feed posts. Copy 30 targeted hashtags in one click.

Maximise your Instagram reach with perfectly targeted hashtags. Our Instagram hashtag generator creates niche-specific sets blended with trending IG tags, sized for optimal engagement. Select your niche, generate, and paste straight into your next post or Reel.

When to Use the Instagram Hashtag Generator

Use before publishing any Instagram post, Reel, or Story. Perfect for influencers planning content batches, brands scheduling social media calendars, and anyone who wants organic reach without paid ads. Also posting on TikTok? The TikTok hashtag generator uses a separate optimised set.

Instagram Hashtag Tips

  • Use 5-10 hashtags for feed posts and 3-5 for Reels — studies show this range performs best on Instagram.
  • Include your brand hashtag in every post to build a searchable content library.
  • Check the Explore page for trending hashtags in your niche and combine them with evergreen tags.
  • Rotate hashtag sets between posts to avoid repetitive-use penalties from the algorithm.
  • Save multiple hashtag groups for different content types (educational, behind-the-scenes, promotional).

Frequently Asked Questions

How many hashtags should I use on Instagram? ▾

Instagram allows up to 30 hashtags per post, but studies show 5-10 well-chosen hashtags outperform maxing out at 30. Quality and relevance matter more than quantity.

Should I put hashtags in the caption or first comment? ▾

Either works. Instagram has confirmed both locations perform equally. Many creators prefer the first comment for a cleaner caption, while others include them inline for immediate discoverability.

Do hashtags work on Instagram Reels? ▾

Yes. Hashtags on Reels help categorise your content for the Explore page and Reels tab. Use 3-5 highly relevant hashtags on Reels for best results.

Can using the wrong hashtags hurt my account? ▾

Using banned or irrelevant hashtags can reduce reach. Our generator only includes safe, curated hashtags. Avoid copy-pasting the same set on every post, as Instagram may flag repetitive behaviour.

What are the best hashtag sizes to target? ▾

Mix three tiers: small (under 100K posts), medium (100K-1M posts), and large (1M+ posts). Small hashtags are easier to rank in, while large ones provide broader exposure.

Do Instagram Stories support hashtags? ▾

Yes. You can add up to 10 hashtags to Stories via stickers or text. Stories with relevant hashtags can appear on the hashtag page and reach non-followers.

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